How To Design A Sign: Adding Graphics And Borders

Not every sign needs graphics. For example, this type of sign with text only can quickly build awareness with thousands of views per day:

Better:

According to the Pennsylvania College of Optometry, a graphic not only adds visual interest, an extra color improves reader retention by 78%.

Best:

Full-color graphics create the highest awareness of all sign categories. The use of a photo creates 300% greater recall than signs without photos.

Here’s a simple technique to increase the reading speed of your sign:

Adding a border increases reading speed by 26%. Borders are often recommended whenever automobile traffic is the intended audience. A border regulates the reading space and brings focus directly to the center of the sign.