How Suite! Creative Custom Signage Ideas for Hotels
When it comes to hotel signage, corporate identity signs take the lead, and rightfully so. It’s important to showcase your brand – the hospitality industry is really competitive, and brand recognition is paramount. But, corporate identity signs shouldn’t be the only signs in your marketing arsenal. It’s alright to showcase your creativity. In fact, if done correctly, it can be an ingenious idea that boosts you above your competition. Your customers will always remember an environment that stands out.
Here are a few creative custom signage ideas for think-outside-the-box hoteliers:
- Hanging signs above doors – Wall signs in sleek, shiny acrylic or PVC plastic are tasteful and professional, but they are standard in your industry. Why not add a little dimension? Remarkably shaped hanging signs on scroll brackets above doors make a statement. Welcome guests into your restrooms, laundry room, business office, fitness center, sauna, and other communal areas. Hanging signs are classy and creative, and they almost always impress.
- Vinyl lettering on the walls & floors – Guests expect to see vinyl lettering in windows outdoors because that’s where they are typically displayed but add some vinyl lettering on the walls and floors indoors, and they are taken by surprise! Nothing showcases a mission or corporate statement more creatively than vinyl graphics. Add a warm message on a mirror in each room. Or, put bold messages that display the brand on the floors in the elevator area. This gives guests something interesting to look while they get ready in the morning or wait on the elevator. Now, isn’t that hospitable?
- Freestanding 3D letters – Hotel names, initials, taglines, and custom greetings would all look amazing in freestanding 3”- 6” 3D letters! Whether wooden, plastic, or an elegant, shiny metal, these letters would add a super creative touch to any environment. Display them on the welcome counter at check-in or decoratively present them the breakfast area. Wherever you place them, they’re sure to be noticed by even those who visit hotels frequently.
- Custom cut directional signs – How about directional signs custom cut into the shapes of the arrows and mounted an inch off of the walls? Or cut into the shape of the hotel logo? Brushed aluminum shaped like dumbbells pointing guests to the fitness center or a mirror finished martini glass next to the words “Hotel Bar”? Mix creativity and professionalism.
- Illumadecor on glass doors – Take those glass doors to the next level with Illumadecor. It’s perfect for giving your glass doors and windows the appearance of frosted or etched glass. Creatively display clear-cut impressions of your logo, hotel name or other unique graphics where hotel guests are sure to see them. It’s great for the windows between the pool and hallway, or on the front windows of the hotel. Illumadecor is sophisticated and eye-catching – probably why you see it most often in upscale establishments.
Corporate identity signs definitely serve their purpose but venture outside of the box just a little when it comes to hotel signage. There are so many creative ideas to implement that will make your hotel more welcoming and memorable to your guests.
